My Story & Process
About Me
I’m a Senior Product Designer who’s at my best when things are unclear. I turn complex challenges into clear, strategic solutions that make a real difference for the business.
I’ve spent the last eight years learning that the best design work doesn’t start with answers—it starts with the right questions.
I balance big-picture thinking with hands-on execution, always focused on results that matter to both the business and the people using the product.
Frameworks > Features
My mental models for navigating complex design challenges
Ambiguity Mapping
Visualizing unknowns to create clarity and focus
Stakeholder Alignment Canvas
Getting everyone on the same page before designing
Outcome - First Framing
Starting with business results, not features
Core Capabilities
Information Architecture
Figma
Cursor AI Prototyping
Stakeholder Facilitation
Team Onboarding
Data Analysis
Workshop Facilitation
Systems Thinking
User Research
Product Road Mapping
Customer Journey Mapping
Design Systems
Gen AI Design
Flow Charts
Mobile App Design
UX Strategy
Team Leader
B2B SAAS
B2C/B2B Product Design
Axure RP
Personas
Customer Empathy
UX Copy Writing
Adobe Suite
Industry Experience
Travel & Tourism
Marriott Vacations Worldwide
HealthTech
Alivi Health
IoT / SASS
AC Drain Wiz
Recommendations
"I had the pleasure of working closely with Luis during his time as Associate Director of Product Design at Marriott Vacations Worldwide. His strategic thinking and genuine customer-first approach always impressed me and drove our projects to new heights.
Luis has an incredible knack for design thinking and design
systems, seamlessly weaving them into his work. His deep product knowledge ensures that every design decision is both innovative and practical.
What truly sets Luis apart is his ability to connect user and design problems to revenue, showing the real business impact of his design solutions. He's not just a brilliant designer but also a great team player and a joy to work with. I highly recommend Luis for any role that values creativity, strategic insight, and a commitment to excellence."
Mohammed S. Quli
Product Management | Director of Product
@ Marriott Vacations Worldwide
I strongly recommend Luis. I had the opportunity to work with him on many projects over the years. He is thoughtful, insightful, and very creative.
His work is reflective of how well he sees the design through the lens of the consumer. He would be a terrific addition to any team.
I've known and worked with Luis for over 20 years, and in all that time he has always ALWAYS been professional, kind, and patient. He is an amazing designer who made the leap into Information Architecture. He approaches his work with a sense of responsibility and goal-orientation, ensuring that tasks are completed efficiently and to a high standard. One of his standout qualities is his ability to listen.
He is able to take in complex user requirements (usually unstructured) and convert them into workable UI/UX designs, balancing aesthetics, functionality, and user-centered design. He is a creative problem-solver with a strong understanding of both the user's needs and business context. I highly recommend Luis.
Ralph Fiol
VP, Enterprise Applications - Digital,
@ Marriott Vacations Worldwide
I’ve had the pleasure of working closely with Luis Lopez for several years, and he is one of the most skilled professionals I’ve ever worked with. Luis has a rare talent for taking on complicated tasks and turning them into clear, smart solutions that work perfectly.
He’s also a fantastic team player. Luis is always supportive, easy to work with, and brings out the best in everyone around him. His professionalism and positive attitude make him a pleasure to work with.
I highly recommend Luis to any team or company. He’s the kind of person who makes a real difference wherever he works.
Anthony Adderley
User Experience Manager
@ Western Union
I had the pleasure of hiring Luis as a Web Designer at Interval. His keen eye for design, coupled with his strong technical skills, quickly made him an invaluable asset to our team. His rapid growth and leadership abilities led him to spin-off his own Information Architecture team, where he continued to excel.
His analytical mind allows him to grasp complex business rules and translate them into intuitive, user-friendly interfaces. Luis is a collaborative team player with a positive attitude. He is always willing to go the extra mile to ensure project success. I wholeheartedly recommend Luis for any role requiring a creative, analytical, and collaborative leader.
Manuel Ormaza
Senior Manager Digital Design Developer
@ Interval International
"I am pleased to recommend Luis for any role that requires a high level of expertise in Information Architecture. I had the pleasure of working with him on several projects, and he consistently demonstrated exceptional professionalism, technical acumen, and a collaborative spirit."
Consuelo Mora
Director of Marketing
@ Marriott Vacations Worldwide
Companies I have crafted experiences for
My Travels
When I am not working to solve complex problems and building experiences, I enjoy travelling with my family...
To move, to breathe, to fly, to float... to travel is to live.”
— Hans Christian Andersen
